MTV’s most celebrated era featured numerous groundbreaking music videos that significantly shaped pop culture. Here are five music videos from that period that have left a lasting mark on viewers and the music industry.
“Money for Nothing” by Dire Straits
This video pioneered early computer-generated imagery, showcasing animated workers moving rhythmically to the music. The phrase “I want my MTV,” delivered by a guest vocal from Sting, perfectly captured the network’s cool factor and its central place in music at the time. The video was a visual marvel highlighting the merging of technology and music.
“Take on Me” by A-ha
The video for “Take on Me” was notable for its imaginative blend of pencil-sketch animation and live-action sequences. It tells the story of a woman drawn into a comic world, offering viewers a romantic and visually thrilling adventure. Its creative animation technique significantly impacted how music videos could enhance and expand the storytelling of a song.
“Sledgehammer” by Peter Gabriel
Peter Gabriel’s “Sledgehammer” used groundbreaking stop-motion animation and claymation to create a visually dynamic and playful video. It helped bring artistic and experimental film techniques into the mainstream, setting a high bar for visual effects in music videos.
“Thriller” by Michael Jackson
Michael Jackson’s “Thriller” is more than just a music video, it’s a cinematic masterpiece that features elaborate dance sequences and a storyline reminiscent of horror films. This video was a major event every time it aired, captivating audiences with its ambitious scope and production quality, and it remains one of the most iconic music videos of all time.
“Smells Like Teen Spirit” by Nirvana
This video, known for its raw and grittiness, captures the grunge movement in full swing. It features a chaotic high school gym performance that connects with the song’s rebellious spirit. The video played a crucial role in bringing alternative rock to a mainstream audience and remains a symbol of 90s music rebellion.
Each of these videos not only pushed creative boundaries but also helped define a generation’s musical tastes, leaving an indelible mark on music and television.