Label Profile: Underwater Peoples

By Jenn Pelly

MP3: Julian Lynch: "Canopy"

MP3: James Ferraro: "Cinderella"

In a recent interview, DIY archivist Michael Azerrad, author of the 10-year-old indie bible, Our Band Could Be Your Life, called the musical period of the present one of greatest he's ever known. “If you think music sucks right now, in the deepest sense you are old,” he told The Village Voice. Azerrad's words echo the ethos of seminal blog-era indie label Underwater Peoples, founded two-and-a-half years ago by four seniors at DC's George Washington University: Ari Stern, Mike Mimoun, Evan Brody, and Sawyer Carter Jacobs, now a first-year student at Brooklyn Law School.

Underwater Peoples launched in February 2009 with an early 7-inch from Real Estate; as the label pumped out releases from Ridgewood, NJ-related acts like Ducktails and Julian Lynch, its Internet-fueled techno-optimism seemed to go hand in hand with a strong regional identity. Flash forward to 2011, and label's catalog looks more like a document of the global underground scene, with Australian popsmiths Twerps, NY/LA sound collagist James Ferraro, the candied hooks of England's Spectrals, and the Brooklyn electronic trio La Big Vic, fronted by AZ editor Emilie Friedlander. The Underwater Peeps describe their taste, quite simply, as the “music [they] enjoy,” and their unpretentious pop sensibility extends to the more accessible fare of Tennis and Mountain Man.

The label has also served as an avenue for Brody, Ari, Sawyer, and Mimoun's own music; they formed the band Family Portrait in 2009, and released a 7" and an LP prior to the band's recent shift from a neo-'50s jangle-pop four-piece to a more electronics-oriented trio, which still includes Ari and Brody, and occasionally, Mimoun on drums. When I met up with the guys at Mimoun’s downtown Manhattan apartment, the four 23-year-olds continually finished each other’s sentences as they discussed UP's origins and growth.

AZ: You guys attended GW together. How did you first meet?

Ari: We lived on the same floor.

Sawyer: I lived with some dudes and hung out; they lived with other dudes and hung out.

Brody: Ari and I smoked a joint one day and walked to the National Mall. Ari’s from Livingston, 25 minutes away from Ridgewood. I was surprised I never met Ari until college. It is quite possible we attended the same Bar Mitzvahs.

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Tags: underwater peoples, features, label profiles

Posted by alteredzones on 05/26/2011 at noon.

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