Making music while staying anonymous in the Internet age isn't only difficult, it's fun. A couple weeks ago, Slow Magic comprised of an "unknown imaginary friend" bubbled up from nowhere with an incredibly delicious single, "Sorry Safari" with nary a note of biographic info. The glo-fi outfit whispered into the conversation like a mysterious woman at a cocktail party-- who is that stranger? That hair, that dress! Who's she here with? You ask the host, but they don't have any idea, and everyone seems too shy to go up and speak to her. And so you're content with just gazing quickly, taking sly looks while nuzzling your cocktail nonchalantly, tapping your foot to the beat.

We still don't know who the band is, but this new dreamy video for the lead single from their debut EP was directed by Brendan Canty, the man behind Feel Good Lost based in Cork, Ireland. But, maybe let's hope the musicians can stay behind their curtain for just a bit longer. --Mark Schoneveld, Yvynyl

Tags: slow magic, video

Posted by alteredzones on 08/19/2011 at 2 p.m..

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